by Steve Mackes
It’s not just business executives and corporations who fall into the e-message trap. Recently, celebs such as Kanye West, Chris Brown and George Lopez have been called out for their e-messaging and then compelled to backtrack or apologize. As bad as those incidents might seem, they’re minor compared to some examples of e-message mismanagement.
Frank Quattrone, former head of Credit Suisse First Boston was convicted of obstructing justice and faced 25 years of imprisonment. His crime was sending emails encouraging the destruction of files while there was an ongoing criminal investigation of CSFB. One such email, titled, “Time to clean up files” was sent 2 days after Quattrone learned of the investigation by the Justice Department.
In Microsoft’s anti-trust case, email played an important role in exposing the real intentions of Bill Gates and his company to undermine competitors such as Real Networks, Sun Microsystems and, in particular Netscape. One Microsoft email asks: “How much do we have to pay you to screw Netscape?” While another, written by Microsoft VP Paul Maritz describes the plan to crush competition from Netscape. He says: “We are going to cut off their air supply. Everything they are selling, we are going to give away for free.” Even though this case was eventually settled, Microsoft was compelled to pay some 4.5 billion dollars to infringed parties, largely because of incriminating messages like those mentioned above.
But being used as evidence in litigation isn’t the only threat posed by e-messages. There’s also the possibility that sensitive product or other information can be stolen. The Gillette Company found this out the hard way when they discovered that a contract employee was using email to steal and then sell plans for the company’s new Mach-3 razor.
E-message Guidelines
When it comes to e-messaging, there are 4 simple guidelines to follow that can potentially keep you and/or your company out of harm’s way.
Watch what you say.
Though e-messages can be scrutinized by management at any time and easily distributed to the world, employees remain amazingly laid-back and complacent about what they say in them. As a good rule of thumb, do not put anything into an e-message that you would not be prepared to say out loud. In front of your mother. In Court. Do not write anything that you would not want to be tomorrow’s Wall Street Journal headline.
Understand that electronic documents pretty much last forever.
When documents are deleted, there is still a record on a hard drive, and it is retrievable until it is written over. Given the capacity of today’s computers, with hard drives of hundreds and thousands of gigabytes, it is doubtful that e-messages are ever written over. And if not, persons skilled in forensic retrieval can get at that information.
Distribute e-messages only to those who need the information.
The more you can effectively limit the spread of e-messages, the better. Rather than automatically hitting the ‘Reply to All’ button, carefully consider to whom you are distributing information. Suppose an email is sent to 7 persons, and 3 of the recipients forward the email to 5 additional people. In discovery, lawyers will be obligated to search the files of all persons who wrote or received the email, in this instance 12 persons. It’s easy to see how a case could require thousands of documents and numerous hard drives to be reviewed, dramatically increasing both potential liability and legal expense.
Be careful about the language you use in e-messages.
Never write e-messages when your emotions are raging. Anger and sarcasm often come across stronger in text than they would in person. Also, think about your choice of words, and don’t use all caps because it looks like you’re SHOUTING. Punitive words like ‘punish,’ or ‘teach a lesson’ can seem to indicate a state of mind to harm and, at the very least, reflect poorly on the sender. You should also be very careful about making any references to age, race or gender. One more thing to watch out for is inappropriate humor. Don’t send potentially offensive email such as jokes, questionable images, etc. When uncertain if something crosses the line, err on the side of caution.
Following these simple guidelines can help keep your emotions and potential liability in check when sending e-messages. That, in turn, can go a long way toward keeping you out of the news, out of court, out of jail and generally, out of trouble.
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More About GRM
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